for thePress
The latest industry news
as it happens
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02-11 2011
Flower Council of Holland launches GIVE campaign in the UK and Europe
The beginning of November sees the launch of the Flower Council of Holland’s GIVE flowers campaign in the UK, Germany, France and Holland. Running until February 2012, the GIVE campaign will stretch over 100 days and focuses on the joy that giving flowers brings both for the giver and the recipient, and especially so far as the UK is concerned when you give yourself some flowers.
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31-08 2011
Flower council cleans up the Thames!
FCH creates Clean Air Zone on the Thames for London commuters. The Flower Council of Holland has done its bit to improve the welfare of London commuters by creating a Clean Air zone on one of the commuter carrying Clippers that act as maritime buses up and down the River Thames in London.
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06-07 2011
FCH successfully targets today’s hyper connected world
Scary facts about a changing world - there are nearly 7 billion of us on the planet, over 30% of the world’s population are on the internet, and within 4 years it is estimated that worldwide there will be 15 billion internet-connected mobile telephones in use.
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20-05 2011
Lily Promotional Boost for Florists
The Dutch Lily Promotion Group and the Flower Council of Holland have together created a unique promotion for lilies, exclusively for florists. This is a concerted promotional boost to florists’ sales of Lilies, which after all are consistently in the UK’s Top 10 favourite flowers.
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20-04 2011
Brand new lily promotion exclusively for florists
Lilies, wonderful lilies, long lasting, graceful, emotive, fragrant and in this season of Royal Weddings appropriately enough Princess Di’s favourite flower. And what’s more, they are consistently voted to be one of the top 5 favourite flowers in the UK - no surprise there, given their beauty.
Segmentation tool
What motivates the consumer? What types of consumer groups are there and what are their preferences; what do we know about their buying behaviour and their use of media? There is a lot of information available about consumers. The Flower Council of Holland is gathering this information and using it as the basis for its promotion strategy.
Flower Council Images
Are you looking for images and impressions of flowers and plants? In the online image bank ‘Flower Council Images’, there are more than 10,000 professional product images available for you.
Once you have registered you will be able to select and download images to use in your media. Unlimited and royalty free.